Business Coaching Training
Have you ever wished your coaching business would work like this? …
* You have 10-20 clients that all rave about you.
* They pay you handsomely.
* They all recommend other potential clients to you.
* You NEVER have to worry about getting new clients or if your current clients will leave because you have a waiting list!
* You never do any marketing because there is no need.
* 1 or more of your clients are “famous” and you enjoy the prestige it brings you.
* All of your work time is spent coaching, you make a generous living and have tons of free time.
It may be possible to be in this place. Unfortunately, it’s highly un-likely and you certainly can’t count on it.
Now…
If you can relate to this “dream” coaching set-up, you are not alone. In fact, many coaches have this “secret fantasy” of not having to do anything to get clients! But…
As coaches we really want to be “of service” to the world. We want to make a difference in people’s lives.
And when we coach people we do just that! But, if you only coach a handful of people 1-on-1, in 10 years you may touch 100-200 people. 500 max! Now…
If you really want to make an impact on the world in a big way, then there’s something you must look at in a new way. -Marketing! But *NOT* because of how it will help you get more clients. Let me explain..
You see, most coaches don’t enjoy marketing.
And I totally understand that. Most of the reason you might not like marketing could be because you have were taught weak or “faulty” marketing methods that don’t work, or work poorly. But, I want to challenge you to think about marketing in a different way and for different reasons.
As a coach, your job is to “facilitate growth and change“. What you may not realize is that marketing materials can facilitate growth and change in and of themselves! Let me back up a step here…
Coaching is the facilitation of growth and change.
I get “coached” by books, movies, friends, strangers, etc. I say that “everything and everyone around me is my coach”. Now a professional coach is someone that I will PAY to facilitate growth and change. (That is what professional means, simply that you get paid for what you do.) So, when I say that…
Your marketing materials can help people and, in fact, they can coach people… what I mean is that people can be exposed to your marketing materials and experience a transformation just from what you communicate.
Does this mean that we don’t want our marketing materials to make us money?
Of course we still NEED to keep generating revenue.
If we don’t generate revenue, there’s something wrong.
And we won’t be able to sustain ourselves and keep helping people. We need our marketing to produce sales. But…
Your marketing materials and strategies can do BOTH.
They can help people AND generate sales and revenue!
Here are some quick “shifts” to the way you think about marketing that can make it more fun, and make you far more effective with it.
1) Start creating your marketing materials to serve people instead of to sell people. Of course you want results for yourself especially for all the work you put into it, but the more you focus on creating your marketing in a way that creates value, the more you’ll *feel good about marketing*. The more you feel good about it, the more you’ll do it!
2) To be a great coach, you need to have rapport with your clients. To be a great marketer, you also need to have rapport. The best way to gain rapport is to understand your clients in the deepest way. If you “get” their secret desires, pains, struggles, etc. and connect with them through your marketing communications, you’ll have a deep and lasting bond.
3) Inspire people with your marketing! Show them what is possible. Extreme results can be “over-the top”, but if they’re true they can also be inspiring! Also, testimonials of other people’s results can be inspiring. As a coach, part of your job is to inspire your clients. Same with your marketing.
4) Great coaching is about ACTION. Focus on creating marketing materials that get people into action. Part of that action is to buy your product, program, or to have an intro. session with you. And part of the action might be to do something different, or in a different way or to finally get of their butt and actually “go for it”.
5) “GET” that when your marketing efforts motivate people to buy your products or services, the people who buy are going win “BIG TIME”. If you’ve ever felt bad about “selling stuff“, part of the reason probably has to do with overlooking how much impact you will have on your client. When they buy, they “win”!
BOTTOM LINE: Marketing, done well, adds value and “coaches” the group of people you want to serve.
Looking for business coaching training? Now you can get the “Coaching Business Rocket-Launcher” absolutely free!
Just go to http://www.coachingbusinessrocketlauncher.com
Avoid the pitfalls and challenges that plague most coaches! I dispel the practices most coaches are taught that actually lead to the slow (or zero) growth!
Now you can benefit from my 7 years of experience coaching business owners and get a giant “short cut” on your own coaching business success. Astonishingly, the majority of the coaches that I’ve coached 1-on-1 have gone on to generate 6 figure incomes in as little as 3 months and the longest took only 18 months!
This FREE report reveals the 7 Secrets, Lies, & Myths of the coaching industry. PLUS, you’ll also get:
* Secrets & Lies of the Coaching Industry” audio program
* Coaching Business Rocket Launcher”: sales & marketing concepts via email
* Access to sales & marketing article you can use right away
http://www.coachingbusinessrocketlauncher.com
Tags: business coaching, coach, coaching training, different reasons, dream coaching, facilitation, free time, generous living, handful, marketing materials, marketing methods, prestige, rave, secret fantasy, waiting list, work time
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