Personal Branding 101 - Three Actions To Stand Out From The Crowd As A Professional Speaker
Attracting more clients through being a confident and professional speaker, bale to present in a compelling way to hundreds of people takes time and practice. So what are the steps that the leading professional speakers take that ensure that they stand out about the crowd?
Here are three actions you can take to build your reputation and personal brand as a professional speaker:
1. Create an On-line Resource Center - Ideally you will provide a handout or materials to support your presentation. This is often required by an event organizer or circulated as pre-read well before the event. I recommend that you create a unique page on your website or business blog with references to key materials and additional resources specifically for the presentation. This will certainly be perceived as value adding by event organizers and attendees at your presentation.
2. Keep the Technology Simple - I recently attended an event where a speaker used 116 slides for a speech of 60 minutes - yes they were flicking through one slide every 30 seconds. Your ultimate goal is to be able to speak without the aid of PowerPoint slides. You can be sure that too many slides and speaking directly from them will not present you as a confident and capable speaker and presenter. If you do need slides or plan to include other audio or video materials to support your presentation, make sure that these do add value to the presentation.
3. Practice Before You Speak - Make sure that you feel confident and comfortable with your content. Ideally practice in front of others and record yourself on audio so that you can listen to how you sound and where you need to enhance the delivery of your presentation. Ask for feedback from your colleagues on how compelling and clear your message is.
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Copyright Krishna De. All Rights Reserved Worldwide.
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About the author: Krishna De is considered to be one of Europe’s leading branding, business blogging, corporate podcasting, marketing and media experts. You will find Krishna building her brand online at http://www.krishnade.com where you can also access her content rich branding and business development ezine, bringing you strategies, inspiration and tips to attract more clients in less time with less stress.
Tags: personal brand, professional speaker
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