Jan
31

Leadzilla: Best Annuity Lead Program?

LeadZILLA, a direct mail annuity lead program, won the Readers’ Choice Award in a survey of independent annuity producers polled by Senior Market Advisor Magazine. But after thoroughly testing the system myself, do I see LeadZILLA as king of the jungle or a big bag of gas? I have invested thousands of my own dollars into LeadZILLA to generate leads for my own general agents to use, and I’ve learned a few lessons along the way.