Jan
15

When Not To Measure Something

We’re always talking about why it is so critical to have performance measures, what is most important to measure, how to design meaningful measures, how to measure the intangible things. But there is a lot of value to knowing when measuring something just isn’t the best idea.

Don’t measure it if you have no intention of managing it.

Is it really responsible to be measuring something you have no intention of doing anything about? If it’s because you were told to measure it, then you have at least two choices.

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