Jun
16

Color Your Way to Success

How to have a successful color for your business

This is a preview of Color Your Way to Success. Read the full post (445 words, estimated 1:47 mins reading time)

Mar
29

Far More Than A Pretty Picture: Logo Design Demands Professional Expertise

Business owners go to great lengths to select the ideal names for their business. They know that a name plays a key role in creating a first impression about the business, and is an important consideration in making that impression both positive and memorable.

There’s a visual first impression that’s every bit as important as the verbal message delivered by the name. A company’s logo is a unique symbol that identifies a business or other organization. It represents the business in advertising, on wearables, on signs, and in every other way the business connects with key stakeholders. As people become familiar with the logo, they associate it with the company’s characteristics.

This is a preview of Far More Than A Pretty Picture: Logo Design Demands Professional Expertise. Read the full post (1042 words, estimated 4:10 mins reading time)