Whenever someone asks me what I have in my bag or purse, I can’t help but imagine the scene from Mary Poppins, where the title characters pulls huge items out of her seemingly bottomless carpet bag. In real life, we just can’t carry everything and the kitchen sink in our promotional conference bags, so when you stock yours, make sure that you’re loaded with the most essential items.
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What To Carry In Your Promotional Conference Bags
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Implicit in any successful cause-related marketing campaign is the idea of affinity. Absent affinity, no cause-related marketing campaign is likely to soar
Think about it, if children with cancer don’t affect you emotionally, intellectually or otherwise, then you’re far less likely support any cause marketing campaign on behalf of St. Jude Children’s Research Hospital.
And it has to be the right kind of affinity. I may love American Idol and Randy Jackson, but if I don’t have a cat then his recent endorsement in 9Lives advertising isn’t likely to convince me to buy a bag of dry cat food.
