Have you given much thought to the question of where you position your business? What do your prospects see you as? And, why is this such an important part of the marketing jig-saw puzzle?
This question of positioning came up the other day when I was playing golf with a very successful plumber. I asked him the usual question that you ask people you’ve never met before: “what do you do?” And he came right back with a really good answer: “I’m an emergency plumber.”
One way to instantly catch the attention of your sales prospect is to give them a toy. Yes, you read that correctly! What kind of toy? The type of toy that you give them really depends on your conversation, their interests and what they do. If you give your prospect the right toy, it puts a smile on their face, warms up your cold call and opens the door of possibility. This “possibility” is an opportunity for you to do business with them!
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What Do You Get When You Mix Cold Calling With Toys? You Get Instant Attention
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Strategies To Get You Logo Noticed
Just because you have a logo doesn’t mean that’s all you need to successfully brand your companies image. Even if you have the best logo a company could ever have, if you do not use it properly it is a waste. However, there are several great ways to get both your company and your logo seen.
Business Cards
