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“Life’s most urgent question is, ‘what are you doing for others?’”

-Martin Luther King Jr.

Barbara, a young professional business owner in the consulting industry, was recently given an opportunity to receive a mentor and advisory board through XYZ Organization, a not-for-profit focused on helping women in the professional arena. Kathy, the woman selected to be her mentor has a thriving PR business and is very successful. As you can imagine, Barbara was thrilled about the opportunity to work with Kathy.

Selling is a skill, one that is crucial to the success of almost any business organization. That’s why companies spend large sums of money, and a lot of employee time, exposing their sales staff to the wisdom and insights of professional sales trainers. These companies know that they are making an investment, that they are building the skills and techniques their sales forces need to identify and qualify prospects, to turn prospects into customers, and to turn new customers into loyal, repeat customers.

It is a well known fact that, when Americans are surveyed about what makes them afraid, their number one fear is public speaking. Over the years I’ve heard so many people say, “I’d rather die than get up there in front of a crowd” that the graveyards must be at least half full of people who fell on their letter openers rather than give a talk.

I started my public speaking career at age fourteen, when the local radio station hired me to do a ‘school news’ weekly segment, and I went on to have a broadcasting career through my early twenties in both radio and TV.

Listening is the skill of champions and a key ingredient in building world-class organizations. The ability to listen adeptly, versus just hearing words, catapults an average leader to excellence. Listening “beneath the words” gives you valuable knowledge about your team, customers, and competition, but even more importantly about yourself (listening carefully to what you think and say).

What we say isn’t always we way we are perceived. How we say it often determines how we are perceived and how we are regarded in the business world. This is especially critical for women because women have historically struggled for the credibility that man are granted by virtue of their gender. Women have to make a greater impression to gain equal attention.