Everything you need to know about business ideas.
You have probably been raised with the idea that to win, you always have to compete with others. For example, to be the winner in a running race, you have to beat the rest. However, there is a better and healthier way to win: winning without competing.
When starting out, it’s common to imagine your competitors in broad terms: related to a particular product, by an uninformed notion of their size, or by the quality of their advertising. It’s critical that you learn as many details as you can about your competitors. It doesn’t require a private investigator’s license, but rather, simple observation.
Try This Observation Exercise
Find a photograph of a person performing a mundane task, such as shopping for groceries or crossing a busy urban street.
