Business Opportunity Site

5 Secrets of No-Pressure Cold Calling
By Dr. Gary S. Goodman

People are afraid to cold call for a number of reasons.

For one thing, they fear rejection. Also, they’re concerned they’ll sound foolish, or they’ll be laughed or screamed at, or hung-up on.

All of these cold calling events contribute to a feeling of high pressure on the caller, who in turn, pressures prospects, causing unnecessary failure and bruised feelings.

What if you could cold call in utter calmness, as you might imagine the way a Zen master brings a cool cup of water from a well to his lips?

Before they hired me as their director of development, and before they ran out of money and laid me off, a non-profit organization whose name is unmentionable ran an unmentionable direct mail program.

It wasn’t a program as much as a series of last-minute campaigns. One particularly notorious campaign ran the Christmas before they hired me. As the inflexible deadline loomed to get their last donor newsletter of the year into the mail, the staff procrastinated and put out fires in other departments until the deadline came and went but the newsletter didn’t.