Business Opportunity Site

When it comes to Real Estate Sales there is an old saying about wanting the best of both possible worlds, full service with discount prices. We’re not sure exactly where that came from, however we do know that home sellers now are able to experience that in an increasing number of markets. Simply stated, For Sale By Owners, FSBO’s, can now try to sell their homes on their own, and be allowed to enter the multiple listing service. What does this accomplish? It is a proven fact that the MLS is the most successful way to sell a home. The cooperative of agents in the MLS service interfacing with the internet gives the seller the greatest avenue to expose their home in the marketplace.

We shall examine some of the more common dumb things agents do. Put sold signs on houses that have gone under contract. In some states, this is illegal to do unless the house has closed. Have you ever had a contract fall through? If you haven’t, you probably are new in the business, lucky, or don’t do many transactions. As the listing agent, you are supposed to protect the seller and get the best offer. Putting sold on the signs usually stops any offers coming in. This is not good for the seller and can lead to them dropping the listing, or yes, filing suit. It is not good for the agent as it tells a potential buyer not to call you. Pretty dumb. Your sign is your billboard announcing your business. Sold sign says this is no longer your business. So, never put sold on a sign. Putting pending or sold on a magazine ad. Same logic as above. Advertise homes for sale to solicit business. People don’t call on pending or sold.