Feb
20

How To Cold Call The Vanishing Client

4 Trust-building ways to cold call without pressure

Sometimes we need to make a cold call to a potential client who has “vanished.” Perhaps a lead suddenly went cold, and it’s our job to reconnect with them. But we’re not sure how to make the call without coming across as aggressive.

There can be lots of reasons a potential client “vanishes.” And many times it really doesn’t have anything to do with us or our cold calling process at all.

This is a preview of How To Cold Call The Vanishing Client. Read the full post (722 words, estimated 2:53 mins reading time)

Jan
12

How To Stop Your Cold Calls From Losing Steam

We’ve all had the experience where everything seems to be going well during a cold call, and suddenly the person we’re talking to “hits the brakes.” They raise an objection and we start to panic, thinking we’re about to lose the sale.

We then fall back into the old traditional cold calling approach. We try to overcome objections and keep things moving forward. The notion is that if we’re persistent enough, we’ll make the sale.

Keep pushing?

This is a preview of How To Stop Your Cold Calls From Losing Steam. Read the full post (706 words, estimated 2:49 mins reading time)