Jan
12

How To Stop Your Cold Calls From Losing Steam

We’ve all had the experience where everything seems to be going well during a cold call, and suddenly the person we’re talking to “hits the brakes.” They raise an objection and we start to panic, thinking we’re about to lose the sale.

We then fall back into the old traditional cold calling approach. We try to overcome objections and keep things moving forward. The notion is that if we’re persistent enough, we’ll make the sale.

Keep pushing?

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