Apr
13

The Fast Track To New Clients

Have you given much thought to the question of where you position your business? What do your prospects see you as? And, why is this such an important part of the marketing jig-saw puzzle?

This question of positioning came up the other day when I was playing golf with a very successful plumber. I asked him the usual question that you ask people you’ve never met before: “what do you do?” And he came right back with a really good answer: “I’m an emergency plumber.”

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