In the world of cold calling, there can be a lot of negativity. It’s not easy to talk to someone you haven’t met – especially when you experience rejection so much of the time. Most people who sell really dislike cold calling, and I don’t blame them.
But there’s a new and better way to make cold calls. Change your mindset, and you’ll find that cold calling can be enjoyable as well as productive. Take a look at these 4 powerful secrets to make your cold calls in the new way.
1. Positive Thinking Isn’t Always Positive
Relate your cold calling to everyday problems and win trust
The sales gurus teach a “questioning technique” in cold calling that’s designed to get potential clients interested in your solution. It seems like a good idea. But to your prospects it can feel staged.
I’ve seen countless cold calls shut down by people saying, “Enough already! What have you got?”
Potential clients just don’t have time for long discussions that eventually reveal their problems. And if we’re relating to them in their world, we already know this. So it’s a good idea to uncover your potential clients’ problems before you make your cold call.
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How To Cold Call Without Focusing On Yourself
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Making more sales while retaining your integrity — is it possible to do both?
Based on e-mails I continue to receive daily, the answer is a resounding “yes.”
Eliminating traditional sales thinking and tactics does take effort, because the messages of the sales “gurus” you’ve read over the years can continue to bubble up in your mind, especially when you’re in the sales process.
Despite your good-hearted intentions of helping others with your service or product, do these traditional “sales tips” still pop up in your mind?
• Focus on “closing” the sale and it will happen
