What Do You Get When You Mix Cold Calling With Toys? You Get Instant Attention
One way to instantly catch the attention of your sales prospect is to give them a toy. Yes, you read that correctly! What kind of toy? The type of toy that you give them really depends on your conversation, their interests and what they do. If you give your prospect the right toy, it puts a smile on their face, warms up your cold call and opens the door of possibility. This “possibility” is an opportunity for you to do business with them!
First, let’s explore when you can use this technique. You can use this technique either in-person such as cold calling office buildings or if you are cold calling prospects by telephone. For example, if you are visiting more than one dental office, you could bring a small doll of a dentist or one of those wind-up chattering teeth. Either one of these toys could be used to “break the ice” on your cold calls.
When you walk in their office, introduce your self, ask to speak with the dentist (state a compelling reason for your visit) and let the receptionist know that you have a special gift
You can also apply this technique on your telephone calls. For example, if you are speaking with your prospect and they mention that they collect antique cars then you could send them a die-cast car of an old Corvette or Mustang. Why do this? Besides making them smile it shows them that you are really listening to them. And one key to winning the sale is through relationship building. Can you think of a better way to build a business relationship with your prospect then by giving them a toy?
Behind The Scenes With Mr. Cold Call
Mr. Cold Call is the author of “How To Have Fun Cold Calling” and “115 Common Sales Objections, 156 Clever And Savvy Responses.” According to Mr. Cold Call, “Your cold call success is dependent on 11 winning personality traits (known as your Telephone Persona Of Success!).” Collectively, these traits allow you to uniquely market yourself over the telephone so that you can inspire your prospect’s curiosity and reduce their resistance. Are you interested in finding out more about Mr. Cold Call? Then sign-up for his free weekly cold calling tips at http://www.mrcoldcall.com
Copyright 2007 MR. COLD CALL SEMINARS - All rights reserved
Tags: antique cars, break the ice, business card, business relationship, cast car, chattering teeth, cold call, cold calling, cold calls, corvette, dentist, obligated, office buildings, receptionist, sales prospect, smile, special gift, telephone calls, toys, voicemail
